ADVERTISEMENT TIPS

BIG ADVERTISEMENT or SMALL ADVERTISEMENT - WHICH IS BETTER FOR A BUSINESS?


The people are busy now a days.  So, we have to remind them about any product frequently.

When we give big sized advertisements, we can not release more number of advertisements, because the cost of each advertisement will be more.  For example, the cost of a full page advertisement in all editions in a National Daily News Paper  costs more than Rs.25 lakhs.

Because of this high cost and our budget constraints, it will be difficult for us to release more number of advertisements.

So, as far as small and medium sized businesses are concerned, Rajan advises them to split the size of the advertisements and give in more issues in regular intervals.

For example, instead of giving a full page (52 cms height x 8 columns) advertisement, you can split the size into 10 and give in ten issues in regular intervals by paying extra for premium positions like Right Page top.  Thus, in the same cost, your advertisement is seen for 10 days and hence it is recorded in the minds of the people better.

Same cost, more views and hence more returns.

This is the Cost Effective method in advertising in Press Media.

HOWEVER IF THE BUDGET IS NOT A CONSTRAINT AND THE PRODUCT HAS THE SCOPE OF BIG MARKET YOU CAN RELEASE BIG SIZED ADVERTISEMENTS AS MULTIPLE INSERTIONS.

SMALL ADVERTISEMENTS - MORE DETAILS IN SMALL SPACE - COST SAVING!


Now a days, the cost of advertising in News Papers and magazines has increased many folds.  Even a single "Square Centi Meter" space cost thousands  of rupees.  For example if the space is about 6.38 cms of width x 3 cms height, it works out to about 19 cms.  This small advt itself costs more than Rs.30,000 in all editions of "The Hindu" News Paper for a single insertion.  In local editions, it will cost a minimum of Rs.2500 to 20,000 depending on the circulation in that edition.

So, if you are a small business person or a professional, you will have to think of the budget also.  Therefore, if you like to release small advertisements, but, with more messages, it needs skills to design advertisements according to your needs.

Rajan designs any size of advertisements with any number of messages.  He also edits the sentences/ words suitably to acomodate messages within the planned size.

What is the benefit of these small advertisements?  You can release many advertisements in regular interval to remind the readers with your budget.  Instead of giving a single big advertisements, giving many small advertisements acts as a reminder.

This is applicable for  certain products and services only.  For some other products and services, it must be of big size.

In some cases, the advt copies should be designed artistically.

Rajan first discusses with you about your product, budget etc,, and advise an advertisement plan accordingly.  And, he also undertakes the advertisements campaign for you with a proper plan of schedules.

So, just speak to Rajan frankly about your business/ firm/ company its services or products.  Leave your business promotion to Rajan.  He will handle your campaign with care and sincerity as if he does for his own business .

As usual, Rajan's services are very transparent and ethical.  He does not act for money making alone as done by many. 

HOW TO MAKE OUR ADVERTISEMENTS TO BE READ BY ALL? 

USE PREMIUM POSITIONS FOR ADVTS!


If you release your advt in the news paper, try to publish it in a premium position like the First Page, last page or 3rd Right page top.

Why?

Because, the people are very busy now a days and they have no time to navigate their required advertisements from the cluster of advertisements in a news paper.

Therefore, when we publish an advertisement in a position that catches the eyes of readers immediately after taking the paper or turning the pages, advertisement will definitely be seen by the readers.

If we hesitate to pay 25-50% extra for these premium positions in the news paper,  our advt may miss the eyes of most of the readers and our entire investment in that advertisement may go waste.

If we spend that 25-50% extra for premium positions, our investment will take that advertisement to all the readers.

So, definite returns.

Try next time.  For consultancy and releases, do contact Rajan by mailing to newsreviewdaily@gmail.com or by using the Contact Form given in this site.


Just a mail may make drastic changes in your business and life.

 



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